west michigan wedding planner

Invest in Yourself

0 · Feb 17, 2015 ·

As a business owner, I think one of the biggest hurdles that I struggle with is knowing when to invest in myself. If something breaks, it’s easy to know that it needs to be repaired or replaced. But if something isn’t necessarily broken, then we tend to leave well enough alone.

So when do you decide that you need some improvement?

I decided to set personal goals of enrichment. I refuse to become stagnant in my craft. And while I remain somewhat flexible in these goals, I’m determined to stick to them, otherwise I could easily go 5 years without updating procedures and technology, website galleries or furthering my education – after all, my business is profitable without such changes.

But if I look back over the past 5 years, I’m hardly the same person that I was then. There have been so many personal changes and growth and we should take the time to reflect on that. I can even say I’ve grown immensely- both in business and personal life – in the past year and it’s just paved the road to the future.

On this note, I’ve determined that it time for a website upgrade. There’s nothing wrong with my old one, but the comments and feedback I received from it weren’t necessary a reflection of who I wanted to be. I’m excited to move forward, pressing deeper into 2015 and the really amazing wedding season that is ahead, as well as show off some of the awesomeness that took place in 2014. I’m excited to share my style and get to know you even better. So hop on over to the new website, the blog will receive it’s facelift soon as well, but I believe in baby steps and I don’t have to conquer the whole world today.

Another Year Older

0 · Jan 20, 2015 ·

Photo: Heather Cisler Photography

Yesterday was my birthday. It wasn’t an exciting day, no one sang to me or gave me cake. It was simply just another day reminding us that life moves forward whether we embrace it or not and no one can escape the aging process.

Last month I was sitting with a couple of wedding friends enjoying light-hearted conversation. The topic of pregnancy arose and I made an off-handed comment about that being an issue in the industry, since so many of us are so young. It was at this point that I was very bluntly (but lovingly) put in my place – I’m not that young.

Since it’s been brought to my attention, I’ve realizing the level of truth in this statement. I’m getting old, which I’m sure is a point that would be disputed by those 20+ years my senior. But I’ve been asked before if I’ll “outgrow” my job. I think about long-term business and personal goals and wonder where I really should be at this time in my life. I’m not the 21 year old that just graduated collage and started a business – although truth be told, I don’t think I would have had the guts to take that leap then. I’ve established a level of maturity, and while my business and brand and even life (for that manor) might evolve I don’t foresee it going anywhere. I’m right where I want to be.

So these two inspirational quotes are going to stand by me today.

“Don’t compare your beginnings to someone else’s middle.” And while I feel like I’m finally traveling into the “middle” section of my journey, I still need to be careful not to compare, which leads me to my next point:

“Comparison is the theft of all joy.” Just do your thing. Worry about your life and forget about “the industry” which you’re in. Forget about your friend’s fancy new house or promotion. Just keep pushing on and doing what makes you happy.

Shopping with Shelby: Black Friday 2014

0 · Dec 1, 2014 ·

Hi Friends!! Did you have a fabulous holiday weekend? I for one did, however I’d like to chat about this whole traditional thanksgiving feast, who planned this menu? Where’s the chocolate? Move over mashed potatoes and stuffing, I could certainly find some more favorable side dishes. None the less, my weekend included these feasting favorites and then was followed by pie and shopping. Lots of shopping.

Photo: Ashley Slater Photography | Pie: Ed Dunneback & Girls Farm

It’s tradition for my mother and me to burn the midnight oil and head out in the wee hours of the night to do a little holiday shopping. We’re they type of people who are constantly on the prowl for a good deal. However, I must say that I was sorely disappointed that stores chose to open at such early hours on Thanksgiving. As someone who spent many years forced to work during the holiday, I always found myself so jealous of those who were with the ones they love. Because of this, I felt extreme sympathy for these workers and could not bring myself to shop on Thanksgiving night, so I had patience and headed out around 4:00am Friday morning. Twelve hours later we started our trek back home with a full car and much emptier wallets.

I’ve been asked about the fun in Black Friday shopping and the best places to shop. While I know everyone’s approach is a little different, I think the unexpected deals give the most thrills. Sure, I scour the ads on Thanksgiving Day, look at the leaked ads via the internet in the weeks prior to heading out and even map out an action plan. But my go-to’s are always Macy’s and Target, two of my favorite shopping locations regardless of the occasion. After that is when we begin to travel through the mall, making our way from store to store and loving the window signs proudly displaying 40-50% savings off the entire store, including clearance. Straight to those clearance racks I go!

This year, no surprise, Macy’s brought me the best bargains and today I’m still on the lookout for Cyber Monday steals. Did you find any great deals?

My Bucket Runith Over…

0 · Oct 21, 2014 ·

Sometimes life hands you a few extra blooms (or perhaps I ordered a few extra due to my extreme paranoia about being out of town and extra far from my usual “back-up” plans), but either way, I have some happy looking buds that still have a couple days’ worth of life in them and sadly they’re spending that life in a dimly lit garage. It’s tragic.

I would love to share them with anyone in need. Whether you’ve got a case of the blues, need to cheer up a friend or are a photographer with a fun photo session in the works within the next day or two, I’d love to create a hand-tied bouquet just for you! You must be local to the Grand Rapids area and able to come pick them up but if this works for you, send me an email to hello@eventsbythedaysdesign.com. I’d love to brighten someone’s day!

Telling Your Vendors “No”

0 · Oct 9, 2014 ·

Photography: Ashely Slater Photography / Floral Design: The Day’s Design

Wedding inquiries for me seem to go in spirts. One week my inbox will be flooded and then I might have a drought for the next three. And while I’d love to turn all those inquiries into clients, it just doesn’t happen – I’ve never done the math, but I’d wager to guess that over 50% of those I never hear a peep back from. But it’s that other 50%, the ones that follow up, have questions or even take the time to meet with me that I’d really like to address. Some of these lovely ladies share their wedding fantasies, their dreams, expectations, so much of their life stories and then…

Silence.

I hear nothing more.

So today’s post is all about telling your vendors “no.”

Be Honest. If you’re shopping around and talking to several vendors in my category, that’s perfectly fine. You’ve probably never planned a wedding before and so you might want to explore all your options. You definitely need to find the right fit for you. But let me know your intensions right up front. Let me know if you’re trying to decide if you even want a wedding planner or not. Let me know if you have meetings scheduled with 3 other florists/designers as well. I promise I won’t be offended and you don’t have to share their names.

Be Realistic and Respectful. Enter that first consult with reasonable expectations, most times it’s more of a “meet and greet” not a wedding planning session. I put food on my table by providing wedding services. Please don’t just inquire and consult with me to see how many free tips you can get me to share. Please don’t ask me to draw up a design proposal or hand you a list of recommended vendors for your day if you haven’t signed a contract and sent a deposit.

Tell Me No (bonus points for a brief explanation). Your wedding is all about YOU. While I may have wanted to be a part of your celebration so bad I could taste it, chances are if you decided that I wasn’t a good fit – I felt that too. Some people just click. At the end of the day, my main goal is to make you happily married and sometimes that goal is better achieved by me not being a part of your celebration. But don’t be afraid to tell me that. Please don’t leave me hanging, wondering what happened to you. Was I too serious or silly? Were my ideas a little too far out there for you? Was it my pricing? Telling me “no” is great but if you can give me a little insight as to why, well that helps me better myself and could also help future brides as well.

It would not be physically possible for me to be a part of every wedding that inquired with me. Even if I really loved everything you said, sometimes it’s a relief to have a weekend off. But remember that really great first date you had with no follow up phone call? Sometimes I feel like that. Don’t make me feel like Josie Grossy. I’m a big girl, just tell me the truth.

That’s a Wrap… almost

0 · Sep 24, 2014 ·

I have had a delightfully busy wedding season and have just one more gorgeous fête on the 2014 calendar. Each celebration was so special and unique and I am so honored that so many brides have entrusted me to be a part of their special day. However, I did something during this wedding season which I said I would never do, and I paid the price.

August was a grand slam of a month. When I started my business I promised myself I would limit the number of weddings I took on in any particular month or I might lose my mind. I did not heed my own warning and in the middle of my busiest month – where I not only booked too many brides but also booked two weddings in one week – my grandpa passed away. In an 8 day stretch I had 3 weddings a funeral, 2 trips to Traverse City and I was an emotional wreck.

Moving forward I realized I will endure and how much I can endure, even though I’m still catching my breath. I thought being too busy with weddings was a reality I wouldn’t have face for years to come. It really is an answer to prayer, even if in the craziness of the moment I began questioning every career decision I’ve ever made! So if you’re wondering what I’ve been up to I really can’t wait to share. Unfortunately I’ll have to keep you on the edge of your seats a bit longer as I wait for more photos to arrive. However, I will get back to blogging because there are a lot of ideas in this head of mine I just haven’t been able to write about just yet.

And obviously I have to reveal at least a glimpse of one of my happy couples – this bride was too beautiful for words (and carrying a bouquet created by yours truly).

Photo courtesy of Joe Matthews

All in the Details

0 · Sep 3, 2014 ·

As wedding season seems to have flown past, I’ve observed many tips and trips simply by trial and error that I’m really excited to share with you in the upcoming months. One of the biggest things that has been on my mind lately though is the details. You know, all those agonizing little pieces of the wedding day that you spend hour and hours debating, contemplating and Pinteresting.

I love hearing what a bride has in store or coming up with creative ways to help a bride display items, bring some personality into her day and tie all those final touches together. We’re talking ribbon selections for the bouquets, escort cards, linen, favors, hankies, bowties, shoes and the list goes on and on. Weddings are full of details. It’s pretty rare for a bride who has hired me not to care about these things. The memory of these details is sure to fade, do you want to remember?

With the majority of my clients this year being partial planning or floral only, I haven’t had the opportunity to assist many of my couples with selecting their photographers, which is usually one of the first vendors hired. Interestingly enough, the photographers hired aren’t always ones that love details as much as the brides. Different photographers have different styles and focus more on various aspects of the wedding day.

So how do you hire a photographer that loves details? Look at a photographer’s portfolio – are they capturing the cute signs the flowergirls are carrying down the aisle? Can you get a sense of the story of the day from their galleries or do they focus more on portrait and candid photography? Sure they might have a couple of ring shots in their portfolio, but do they schedule a time to get pictures of the entire ceremony or reception before the guests have been seated, drinks have been spilled and flowers have wilted? Are they going to arrive at the reception beforehand to see the escort card display? Are they arriving early enough in the wedding day to get pictures of your gorgeous shoes before you’ve walked through the grass? Do they have a second shooter to help capture some of these extra shots? How balanced are their wedding albums?

It’s completely unrealistic to list every detail that you want photographed but if you want the majority of them captured, then be sure to make these wishes known. You’ve spent time and money on these pieces of your day, so why not have them captured in an artful way? I love this post from Ashley Slater Photography talking about detail shots – great tips for photographers, wedding pros and brides alike!

All wedding details above captured by Bradley James Photography.

The New Brand Conundrum

0 · Jul 25, 2014 ·

I’ve been working with Anchor & Ink on a new logo design for a couple months now. Chelsi oozes talent – her painting, her lettering, it’s all simply fabulous.

I approached her because I don’t feel my current logo, and complete branding/business for that matter, truly represent me. Now I know I’ve rambled on before about my style, etc. but it’s hard sometimes to dig deep and recognize who you really are and what you really want. And on top of that, I think who you are evolves over time – a time that might be shorter than you think.

I have never been a fan of pink. I mean it’s cute, fun and at times romantic but it’s never really been my cup of tea. But for some reason a couple years ago I was crushing on it, hard. So I have pink business cards and doses of it scattered throughout my website. Did I deviate from who I am or was there a time where I actually was that person? I think my old self is starting to creep back and suddenly the only place I want to see pink is in flowers and on my baby girl. But I’m still very open to working and creating with the color as it seems to keep sneaking into my events. Blush and gold seems to be every bride’s fantasy and I’m perfectly alright with that.

So where does that leave me? Well that’s a question I’ve been asking for a while now. Designing a logo is hard. I’m a difficult client. Hmph.

This is my current branding, which I am reevaluating after much much much soul searching. I’m digging deep to figure out who I am and who I want this business of mine to represent. But in the end here’s what I’ve discovered when it comes to marketing — I’d rather go play with flowers!

All pictures by the wonderful Bradley James Photography.

Soon, very soon, I’ll show you what’s in the final works. I just put my big girls pants on and made a couple of decisions — because it’s the middle of wedding season, what else do I have going on right now???

Preferred Vendor:: Once Wed

0 · Jun 27, 2014 ·

Oh my stars have I had some excitement happening over here! The last couple months have simply been amazing — from attending flower workshops to making flowers for Bloom the Workshop — I’m living on a beautiful high! Plus wedding season officially starts for The Day’s Design TOMORROW!!

As an added bonus (as if I needed something else to be excited about!), I met Lauren from Once Wed at Kelly Perry’s workshop and this sweet girl invited me to become part of the Once Wed preferred vendor guide. Eek.. how exciting is that!? So now it’s official and you can see my listing on their beautiful blog.

I would also recommend you check out my new flower friend’s gorgeous new business, Stone House Creative. I can’t wait to see the magic Lauren’s sure to create.

Blackbirds

0 · Jun 25, 2014 ·

Image via

When I was younger my favorite bird was the starling, or more commonly known as the blackbird. I just loved their dark color and the almost iridescent appearance their feathers took on at the tips of their wings. To me, this was shiny and sparkly and well, who wouldn’t love a sparkly bird!?

It was then pointed out to me that these birds were a nuisance, not pretty show birds and that I shouldn’t like them. So I set my sights on the bold cardinal in his brilliant red and the sweet, but rarely seen bluebird. I appreciated the speckled coat of the woodpecker and the playful yellow of the finch. But secretly, I still always liked it when Mr. Blackbird landed in my yard.

How often do we do this? How often do we stop liking something simply because someone tells us that it isn’t “cool”? Guilty – right here, point the finger at me!

One of the interesting things about working from home is the way you form ideas and opinions. There’s no one here to tell me my idea blows or that I shouldn’t consider something. There’s no one here at all. So when I come across something I love, I’m free to love it without any judgment passed. Working in my own personal space allows me to be me. Then I step outside of my little bubble and am sometimes hit with the harsh reality that my idea is a little crazy. But I’ve psyched myself up all day about it. So I either re-evaluate and either drop it or stick with my gut. Ultimately though, it is my decision.

I’m probably not going to take up bird watching anytime soon, and I’ve definitely started loving lots of other birds and their “not shiny” feathers. Even as I was looking for a picture to go with this post (because sadly I didn’t have anything in my portfolio with blackbirds, ha!), the words “pest” and “how to get rid of blackbirds” were displayed first and foremost across Google’s results. But sometimes you can find beauty in even the peskiest things. So I think we should always remember to keep ourselves happy and don’t be afraid of standing up for what we like, there’s beauty in that too.

Oh Dad..

0 · Jun 16, 2014 ·

Photo by Shannon Scott Photography

What would the world be like without Dads? I cannot even begin to fathom where I might be without mine. This amazing man helps feed my crazy… with his own crazy!! And while I know he doesn’t have Facebook, has probably never been on my blog and has no idea what Instagram is… he still needs this recognition. My dad has told me “No,” countless times, only to come back an hour later with blueprints in hand on how to make my “crazy” happen. And then he steps it up a notch, inspiring me to be even better.

So anytime I have an idea or inspiration or need to talk a business idea through, I go straight to Dad. Or if my project requires power tools that seem a bit too powerful to me (I have this totally irrational fear of losing my fingers!), to Dad I go and he makes it happen for me. Thanks for all your support, for showing me all the things that girls need to know and for making sure I always owned more tools than my boyfriends!

Defined :: Shabby Chic

0 · Jun 10, 2014 ·

Photo by Bradley James Photography

Brides often start painting me a picture of their beautiful “shabby chic” wedding day and as an artist myself, I pick my paint brush and jump right on board only to realize that we’ve created 2 completely different pieces of art. My vision of shabby chic does not always align with theirs.

Just because something is old, does not make it shabby chic. Likewise, newer pieces can also be reminiscent of a shabby chic style. Vintage does not equal shabby chic, however I find it extremely common for people to use the two interchangeably in a conversation.

My vision of shabby chic: soft tones, muted pastels, layers of chipped paint, florals, roses and quite possibly romantic lacey touches. It’s an airy and collected feel. I imagine a room with gorgeous light flooding in through white French style doors that have been left open all summer long. Sunlight fills the air, with sheer curtains, leaving no corner untouched. I imagine touching my bare feet on painted wooden floors and wrapping myself in white cotton and linen. And gradually, over time the sun takes its toll, and the beautifully feminine style of the décor begins to fade leaving behind soft blushes, pretty peaches and pale blues in favor of their bolder counterparts. Occasionally I allow a few rustic touches to mix in, but for the most part I loved to imagine this world with tone-on-tone ivory and white living together in blissful harmony.

I would love to create a truly shabby chic wedding for you. It makes my heart flutter just thinking about it.

And if you’d like to read more about the shabby chic style you can do so here.

Why Does It Cost So Much?

0 · Jun 6, 2014 ·

Ever notice how much life costs? Yeah, I figured you have. It seems like you start a project, get all excited, plans made, blueprints drawn and then you start shopping. And once you start shopping the totals just keep add up, and up. And somehow, even though you had planned well and thought this was going to be simple it ended up costing so much more than originally estimated.

Why does it cost so much?

I’m not just talking about weddings, although there’s a huge case to be made for those (and you can read some follow blogger’s view on this subject here and here), but I think this is just plain old life in general. I’m so completely guilty of wanting to stick it to the big companies and get the best deal possible, taking after my dad and doubling, then tripling coupons finding a rebate and then in the end the store actually pays me to take the item off their shelves. Yup, this would call for a victory dance. So in the same manor, I try to negotiate and barter and score the best deals with everyone, always shopping around and exploring all possibilities. But somewhere down the line someone is feeling the pain of that discount. They might be working extra jobs to make up in quantity what their profit margins are lacking. Or maybe they just have to live a little bit more modest life. I don’t know those end stories.

What I can attest to is the surprisingly high costs of running a business and running life. And I don’t like to talk about money, but it is a part of living every day. As someone who runs their own business and wants to make you flowers for every occasion imaginable – for free—it pains me to say that my services don’t fit within your budget. I want to plan a stress free wedding day for you just because you deserve it. And I want to see a happy new married couple at the end of each day.

So here’s my biggest budgeting tip: plan for the unexpected. Something unexpected will happen – whether you fall in love with a piece of furniture that just has to be part of your new décor or a tree falls through your roof, I think we need to remember we’re not in complete control of our surroundings and when something unexpected happens, sometimes it costs A LOT.

{Similarly this is a huge piece of wedding advice I pass along too – something unexpected will happen at your wedding. Count on it.}

And then focus on the end goal. As totals keep adding up, consider whether or not the extra item is really needed or if that money might be better suited somewhere else or even left in your pocket. Remember what will truly make you happy. Always focus on what matters most.

So why does it cost so much? Because someone is trying to make a living by selling their product and services. It’s as simple as that.

And be cause donuts are better than balance sheets (supposidly it’s National Donut Day!!), here’s a photo by Unikke Photography.

Photography: The Art of Capturing Moments

0 · Jun 2, 2014 ·

I love beautiful photography. I think photographers have a really special job and I simply adore the way they can capture moments in time, feelings and emotions with just a single click of a button.

While being a photographer is something I do no aspire to do, I do wish I could capture the world in a way that truly represents the way I see it. Somehow snapping a photo with my phone doesn’t always sum up the scenery in front of my eyes. I suppose I’m a bit jealous.

In fact, there are days that I wish I could hire a photographer to just stand alongside me. To walk down the road with me and capture the different shades of green, the budding wildflowers and the gravel beneath my feet. I never want to forget the wonder in the world or take for granted the overgrown blades of grass between my toes.

A good photographer is able to preserve a feeling or perhaps help you find one that you didn’t know existed. They keep moments alive and show your day in a whole new light. Memories may fade, but the photos will live on. To all the amazing photographer’s out there – I ♥ you.

Kellie of Helter Photography is the beautifully gifted gal who captured my little Gretta James and I above.

Where to Draw the Line

0 · Apr 24, 2014 ·

Earlier today I was reading a post about money saving ideas for weddings and planning on a budget. I realize everyone has their own ideas, and it seems that all “rules” have been thrown out the window. I myself am guilty of encouraging couples to do whatever pleases them and making the celebration truly their own, representing a happy start to their marriage.

But how far is too far? When is an idea unique and quirky, and when is it just downright tacky? How do you battle the frivolous and the budget conscious?

I was nodding along to the entire article, which made points about prioritizing and focusing on 3 things that you find the most important, and considering the sacrifices you’ll make if you hire a friend verse a professional to do certain tasks, such as videography among other services. I can completely be on board with these ideas. My jaw did not actually hit the floor until I saw a comment at the end suggesting the best way to save money is to have a potluck style reception. Yes, in fact, this person was suggesting that you ask your guests to bring a dish to pass. I’m not even sure where to begin with a response to that. To me, you have crossed a line. I cannot fathom this nor comprehend how to word this with even a little dignity and etiquette on a wedding invitation.

I would classify this as too far. But perhaps, others find this normal? Do they?

Photo by Bradley James Photography

So here are some thoughts you might want to consider when you’re considering these more innovative and out-of-the-box wedding ideas:

What’s the motivation?

Is your unique idea a true representation of you or your family? Are you serving pizza because it’s a super cheap option or because it’s a tradition in your family to eat pizza every Saturday night (not to mention, everyone love pizza, right?!) Are you using sequined linens because you love all things glitter or because Sally did at her wedding and your wedding has to be better than hers? Did you just see the idea on Pinterest and think it was cool or is it actually your personal decorating style?

Will it make your guests uncomfortable?

While your wedding day might be all about you and your love, it doesn’t hurt to make your guests happy too. That super cheap wedding venue without AC might look good on paper, but when the thermometer hits 90+ in the middle of July, you might be singing a different tune. You don’t want the most memorable part of your wedding to be the negative. Situations can also make people feel uncomfortable. I personally feel awkward when I’m attending a wedding that I know nothing about, inside or outside venue, formality levels, etc. And being asked to bring a dish would simply leave me scratching my head and make me feel really uneasy, what in the world should I bring?!

Will it be fun?

People like fun. Your wedding is celebration. Yes, it is a serious commitment that should be honored, but to me, celebrations are a happy time. And happy can easily translate into fun. How are you going to celebrate your wedding date? Make it special and have fun!

These are just a couple ideas to consider among the long list of craziness that surrounds a wedding. As a wedding planner, I hear and see ideas quite often that leave me amazed – both in a good and bad way. So as you’re stretching your budget, searching for different ideas and considering unique approaches to your celebrations, I simply encourage you to take just a moment to stop and think about what you’re doing, why you’re doing it and the effects it might have on those around you!

Happy Planning!

What is True Will Last

0 · Apr 14, 2014 ·

The definition of success has been on my mind a lot lately. And to be honest, there are days I don’t feel very successful. There are days that I struggle, need all the pep talks in the world and still can’t find my motivation because it seems like I might never be successful. The future does not always look sunny and bright.

But then I have to check myself because I’m basing my definition of success on worldly things. Money does not equal success. I think happiness is a much truer measuring stick. Yes, there is some correlation between the two. While money might not buy happiness, it definitely can make life a lot less stressful, and if my life were less stressful I’d call that a success!

At the age of 22, I had already had many bumps in my road. I remember one day meeting with an old friend. I believe his intentions were good as he was sharing with me about his new business venture and his success and all the money he was making. I remember being wowed. And then I felt small and lost my confidence. I know this was not his intent, he wanted to inspire me. But I felt like I wasn’t enough.

So I turned to writing, which has been a long time practice of mine whenever I’ve felt troubled or at a loss. I remember writing these words like it was yesterday (although I can’t find where I actually wrote them). Am I successful? I have loved, I have lost. I’ve been to the bottom and made my way back up again. And at times I might still stumble but I’m still standing. So am I successful? Damn straight I am.

I think back to that point often, not to relive the past but to learn from it. I counted myself as successful even thought I was a single girl living in a crappy apartment working her way through school. But it was MY apartment and I paid my own bills and created my own life. I was a confident, 22 year old woman with some ugly in her pasts but a whole word of hope in front of her. And what is true will last (thanks for that little quote Katie!) So think of yourself as successful and you will be. Stay true and find your path. And never let anyone tell you that you aren’t enough. Only you can make your dreams come true. You hold the key to your own success.

Flower make me happy. And happiness and love define success in my book. Thanks Hetler Photography for capturing both above.

Planning Your Dreams

0 · Apr 7, 2014 ·

When I gave my business a name back in fall of 2011, I had this ridiculous notion that by somehow having a name and business cards, people would begin to take me seriously and business would just come to my doorstep. Ha… what was I thinking???

Fast forward 3 years now and I have such a greater understanding of business, life and dreams and how they’re all intertwined. Summer of 2012 was when I really began to put myself out there and make this dream my career and by fall 2012 it became abundantly clear that if I wanted to really make this work, I could no longer also work a full time job. Leap of faith = quit my full time job.

Now all of this is fine and dandy, I had a plan – a real life business plan, I had goals and a little bit of a path cleared out to make it happen. I even had a 5 year dream in place of where I’d really like my business to be.

However, if you never change anything, you’ll never grow and make these dreams a reality. It’s great to have a plan, but you also have to follow that plan. This is where I am now. I’m sitting here telling myself that eventually “this” is how I’d like my business to be. And eventually I’d like to add such-and-such additional services. It’s been over a year since I’ve been voicing thoughts and ideas out loud with no action to move forward. If I keep doing exactly what I’m doing right now, these ideas will never happen. Umm… reality check please!

Same rules apply for so many aspects of life. In your job, in your relationships and where you want life to take you. Sure there are unexpected bumps along the way, but if you never change anything in your present, how can you just expect that the future will be brighter? You have to work for something bigger. Set goals and accomplish things.

So it’s Monday and time for a fresh start. I’m pushing forward and going to MAKE my dreams come true! What are you doing today?

And the gorgeous blooms above were put together by yours truly and photographed by Ashley Slater Photography, thanks love!!

Bloom

0 · Mar 27, 2014 ·

One morning I woke up to a completely out of the blue email from dear Ashley, of Ashley Slater Photography. She wanted to work with me sometime. Me? Yes, me! A friendship quickly blossomed between the two of us as we realized our similar interests – weddings, Disney movies, babies and God – it was as if we were destine to become friends.

The amount of friendships that have blossomed in similar such manor since I have taken the plunge into the wedding industry has quite remarkable. In fact, it has been one of my favorite yet most unexpected parts of this journey.

Have you ever read someone’s online profile and just know the two of you would be friends? It happens, almost like in internet dating. Almost.

When Ashley told me about this workshop that she was dreaming up, her excitement was absolutely contagious. And then she told me that she was partnered with Michaela and I just knew something fabulous was in the works and I needed to be a part! I haven’t met this California girl yet, but I’m certain our virtual friendship will become something more when I see her face in June.

Bloom | The Workshop is the dream turned reality coming to West Michigan. And while the only credit I can take is adding some pretty petals to their website, I’m so excited for these ladies and I cannot wait for them to share their creative talents and business strategies with all of you. Yes, you! You – the attendees that I have not met yet, but will see more of my flowers throughout that day. You – sitting there thinking you wish you knew how to photograph and style some gorgeous content for your blog. You – the one who’s thinking they might actually take the plunge and start a blog or another completely awesome creative business. Or you – you who needs a big hug and a team of creatives to lean on as your journey through life.

Registration opened TODAY… go grab a seat! Or read a little more from the geniuses behind the workshop, Ashley and Michaela.

Capturing the Now

0 · Mar 21, 2014 ·

As if life isn’t busy enough on its own, this week I’ve been dealing with a sick baby and then of course I found myself battling the bug a day later. On the bright side, I did get to cancel my appointment to have my wisdom teeth removed… silver lining, right?

Do you feel like you’re just battling through life, rather than living it? There are some days that I just can’t get this notion out of my mind – it’s as if I’m just surviving rather than actually living. We just have to push through until we recover, surviving until the next paycheck, making it work until we can afford something better – always looking to the future. But what about the now?

While looking to the future is what gives us hope, and I truly believe that that’s hugely necessary and helps us persevere, however, I do believe that we need to search for some contentment and acceptance of the “now”.

I heard through the grapevine that yesterday was National Happiness Day. And while I completely wonder who determines these things, I also was inspired by the number of people who celebrated it, they celebrated being happy – now. I love that idea!

And I have a couple of projects up my sleeves that do just that…. they celebrate us, life, being a woman and preserving through the hardships.

Project #1 I’ve already told you about. The Romance Shoot is a great way to pamper yourself and find an excuse to feel pretty. I’ve teamed up with Hetler Photography and Helena Young to design a soft and romantic backdrop for these photo sessions, while their job is to make you feel gorgeous and then capture that magic. The original idea was to make this solely a boudoir marathon, but then we thought women don’t need to wear lingerie to feel pretty. Sometimes sexy is in the confidence to just be you. So we opened these sessions up to anyone, maternity, boudoir or whatever reason you might like to have your beauty captured. Sometimes women need to be reminded that they are beautiful.

Project #2 is something for me. Yup, I’m being selfish on this one, because I can. It involves my love of beautiful blooms and surrounding myself with them. I’ll share more on this later.

Project #3 is something special for someone I don’t even know yet. My version of a pay-it-forward. Details are still in the works, but I might need a little bit of help bringing this crazy idea of mine to life. That was about as clear as mud, right? Let’s just say that if you have a heart for hospitality and are in the creative/wedding industry, we might want to chat.

Project #4 is my small role in Bloom | The Workshop. I love helping other creatives and watching others succeed. So being a part of this creative workshop is extremely exciting to me as I want to see others blossom and grow.

Last January I put together a small photo shoot showcasing some Valentine’s bouquets (you might remember it from here). As I was putting the details together, I began thinking about a model for the shoot. And then ultimately, I decided I could model for it. I can make myself feel pretty once in a while, right? So I did, blemishes, flaws, remaining baby weight and self-consciousness aside. I didn’t want any pictures of myself until I lost those last few pounds – I was living for the future and not fully grasping the “now”. But I’m glad I had the courage to model, because I think we all need to be reminded of our beauty once in a while. Capture the moment we’re living in and focus a little on the now.

Happy Friday to my beautiful friends!

Photo by Heather Cisler Photography, oh my goodness was it cold that day!!

Venue Coordinator vs. Wedding Coordinator

0 · Mar 18, 2014 ·

This scenario has replayed itself several times in the past couple weeks and I’m starting to see a little pattern here. First a perspective bride contacts me and asks about pricing, availability and general services and business information. We happily chat about her dream day and it looks like I might have a potential wedding to add to my lineup. Then she chats again with her venue and Venue Coordinator. It’s at this point that something happens and she decides that she does not want to move forward with booking my services.

While I know this isn’t new information to be found out there on Mr. Internet, I do think we need to gain a little perspective on this situation. It’s my unhappy guess that the venue coordinator ensured said bride that all off her needs will be met and that my services are not needed. Why do you need a wedding coordinator and a venue coordinator?

Before it get into this whole debate, I would first like to remind you that I NEVER want you to spend more than absolutely necessary for your wedding. Budgets are extremely close to my heart, and I understand that not hiring a planner can be a money saving move. Secondly, I have been both a venue coordinator and a boutique wedding coordinator – I just want to make you aware of my experience.

Photo by Eliza Jean Photography

Venue Coordinator:

At your wedding venue there is more than likely a person there with the title Event Planner or Wedding Coordinator. This person works for the venue. They manage every party, event and dinner that is hosted in their facility. They know common room layouts, timing in the kitchen and pretty much have your wedding down to assembly line science. They work with the chef, the bartenders and the service staff making sure that their facilities looks spic and span and service is top notch. This ensures that their venue looks great, receives rave reviews and you’re a happily married couple at the end of the night.

Now here’s where things get a little fuzzy. Each venue is a little different so this is a generalized statement (as is some of the above, since not all venues have their own in-house catering). When you meet with the venue for the very first time, most likely you toured the property/event space, asked lots of questions, were given a packet of information and perhaps even a list of preferred vendors. You were probably told that they’d help you set up {if they have time}, you can decorate the day before {if there isn’t another event booked}, and they will help with all aspects of the event – which you assumed to mean directing vendors, guests and completing set-up {if they’re scheduled to work during those arrival/set-up times}.

Here’s what they might not be telling you. Turnover in the hospitality industry is extremely high; the Venue Coordinator you originally booked with at your venue might not be the same Venue Coordinator that actually runs your event. Did all of your notes get transferred? And can the new coordinator make sense of them? Ask your Venue Coordinator if they’re actually on-site during the event. A surprising number do not actually work weekends and just leave notes in the hands of their Banquet Captains. Again, is the Banquet Captain provided with all the details about your wedding?

{Boutique} Wedding Coordinator:

There’s a sentence up there says “help with all aspects of the event” – but what it really should say is “help with all aspects of the event happening within their facility”. Because that’s the truth. While there is absolutely nothing wrong with that, it’s simply stepping outside of their event space is not part of their job description.

The individual Wedding Coordinator that you hire is going to be your right hand man. True, how involved they actually get might vary depending on what you hired them for (day-of, partial or full planning, decorating, styling, etc.), but they work solely for you. Your Wedding Coordinator will help you with anything you need from the moment you get out of bed on your wedding day until the moment your head hits the pillow again as a married woman. If your transportation doesn’t arrive, she may jump in her Tahoe and go pick up the wedding party. If your photographer doesn’t show up, she’ll go to her list of contacts and find a backup, ASAP! You can go to your wedding coordinator with questions regarding timelines, etiquette, vendor referrals and difference of opinions with your new mother-in-law.

Another bonus? You can contact 1 person to make it happen! Your Wedding Coordinator can handle all of those various vendor relations for you. This means that you won’t have to type an email on your IPhone during your rehearsal dinner because there’s been a change of plans. Venue Coordinators don’t generally get that involved.

If you should happen to host your wedding a location that does not have a coordinator on-site at all then I dare say you NEED to hire someone. Leaving a rental company to show up at an empty space to set up chairs is a nightmare. Just expecting that the DJ or band will know where they should set up is asking too much. Oh the chaos guest could arrive and see!

My biggest piece of advice I can offer is to plan for the unexpected. Something WILL happen. Big or small, something that is not in your wedding plan is bound the take place. Having both a Venue Coordinator and a Wedding Coordinator is like an insurance policy, two heads are defiantly better than one!

Everyone is “So Excited!”

0 · Mar 13, 2014 ·

Photo by Heather Cisler Photography

Do you ever feel like everyone is just bursting with excitement and you just can’t seem to keep up with all of it? Is everything really “so exciting”? I follow a lot of people in the wedding industry across social media and on any given day there’s always someone who’s trying to build excitement and suspense about some big project that they can’t tell you about yet or something new coming soon, etc, etc.

Why is this? It starting to annoy me… even though I’m completely guilty of this myself.

While usually I love to see others succeed and it definitely feels good to be surrounded by celebration and good news – there are definitely days I just want to scream “I don’t care!”

Here’s the truth. Our businesses are like our babies. We pour our hearts and souls into them. You posted your baby’s first smiles, first steps, first time eating solid foods (or if you’re not there yet – trust me, you will… even if you claim you never want to be one of “those parents”). As a mama and a business owner, I can tell you there are so many similarities its a little ridiculous. So we post and brag about all of our new accomplishments and milestones. It’s big news to us, even if the outside world might just see it as “another blog post” or “another styled shoot” or “a new service offered”.

So next time someone tries to post some super exciting news do your best to be their cheerleader and not roll your eyes. We can do this together… go team!

How to Run Your Business like a 4 Year Old

0 · Mar 3, 2014 ·

Last week I had the pleasure of my niece’s company. She’s four and it was a little challenging… okay, A LOT challenging. There were moments of laughter, annoyance and pure amazement, just wondering how her little innocent and overly imaginative mind works (to all you moms with 2+ kids, I applaud you).

And throughout her visit I began to wonder, what would it be like if I ran my business like a four year old?

First off, I wouldn’t care what anyone thought of me. I would do something simply because that’s how I want to do things, and it’s my way or the highway. She wears hairbows with her pajamas, walks around with a laundry basket on her head and is constantly delegating tasks to me (right, wrong or otherwise!) She dances to the beat of her own drum and just does what she loves. May she always stay true.

Additionally, I would not be scared to ask questions. Lots of them. Every five minutes. Knowledge is power friends. Sometimes I feel so scared to ask questions that I never learn what I truly need to know for fear of sounding dumb. But this is learning at its best – and yes, it can be over the top annoying at times but humor her (and humor your colleges, peers and associates – they’re only trying to better themselves). I think people can all learn from one another.

This little lady sings her own praises and tells me when she’s good at something. For me, this is tough. I’ve always been taught not to be boastful or brag. But if I don’t do any self promotion, then my talents will never be recognized. I can’t just expect people to want to hire me out of the blue without any prior knowledge of my creativity or if I’m not willing to share my strengths. The key here is to keep it humble and always keep in mind where your talents came from.

I would continue to fight for what I want. Without complete understanding of the age difference between her and Gretta (who is 15 months), she was constantly pushing Gretta forward, trying to get her to do what she wanted. And the same goes for the cat. Even though it was an uphill and hopeless battle, it never stopped her. She never saw the situation as impossible, it just meant that she had to try harder, explain herself better and possibly talk louder.

And there would be breaks for playtime. A time to rest is desperately needed. Give your head a break and let the creative process start all over again.

The world would constantly be filled with wonder. Comparison wouldn’t be a thief of my time. Life would remain fresh.

Never underestimate the power of stepping back and looking at the world through someone else’s eyes. You never know what you might see.

All photos of my adorable little niece are courtesy of Bradley James Photography. I simply never tire of their gorgeous work.

Fashion for the Fellas

0 · Feb 26, 2014 ·

Let’s face it ladies, when it comes to the groom sometimes his attire gets a tad overlooked. We spend hours, days or even weeks searching for the perfect wedding dress and gowns for our maids. But when it comes to the gentlemen’s apparel we tend to just throw him in a black tux or grey suit, not putting too much into the process and selection. Maybe we’ll pick out a pretty colored tie.

Me? I’m guilty as charged.

Photo by Hetler Photography

In fact, I seldom even pay attention to men’s fashion at all. Now don’t get me wrong, I know a stylish stud when I see one, but when it comes to actually creating that look, sometimes I can be at a loss. So here we go, some tips on dressing him dapper.

1. Consider the overall wedding style

Is the affair classic and formal? Outdoorsy and rustic? Cozy or fun? Just like the bride’s dress, the grooms suit (or lack thereof) will help set the tone. Guests will see him before the bride, so the tone he sets with his attire can set the mood with the guest’s arrival.

2. Don’t underestimate the power of accessories

Guess what? Men need to be accessorized too! Even if he’s wearing a classic black suit or tux, subtle touches can take the look from drab to fab. Think bow-tie verse skinny tie, pocket square or boutonnières, even the shoes chosen can make a HUGE impact.

Men’s fashion doesn’t change nearly as much as women’s, however, the way we accessorize it certainly does. Black buttons on the dress shirt make it more formal, as do French cuffs with cufflinks. Seersucker or plaid bowties will give a more playful vibe. And a patterned shirt can change the entire look of the outfit.

3. He doesn’t have to wear a suit {or tux}

That’s right! If you’re having a backyard or relaxed celebration, a beach wedding or getting married in the heat of August you might want to consider more relaxed apparel too. Think seersucker suits, linen pants with button-down shirts or suspenders and ties. Winter grooms could opt for sweater vests or cable-knit cardigans.

4. The Groomsmen don’t have to dress the same

Just like mismatched bridesmaids, groomsmen could be allowed to choose an outfit in a particular color pallet. They also don’t have to match the groom, but rather choose attire that will compliment his look.

Take cues from the fashion world and don’t be afraid to style your men accordingly. The days of formal tuxedo rentals are starting to fade as more and more brides are choosing suits the groomsmen can keep.

Photo by Shannon Scott {Smug Shots}

And a couple of bonus thoughts: purchasing suits/attire means no one is responsible for returning them the next day AND if your groomsmen get a little wild (i.e. decide to tear off their sleeves), no worries it was theirs to keep!

Creating vs. Pinning

0 · Feb 18, 2014 ·

The last couple of days I’ve been a little Pinterest obsessed. I had gotten away from it for a while but it really is a great resource for capturing ideas that you love. Generally as I’m out and about in on the world wide web and I come across a picture, a bouquet or whatever else is lovely, I pin it. And occasionally as I’m looking for ideas for an upcoming project, I go back to those lovelies that I previously pinned because I found them inspiring.

I have had many others comment on my boards that I’ve put together – they love my style! Here’s my problem with that statement. The things that I pin are what inspire my style, they are what I find visually pleasing but they aren’t things that I actually created. So is that really my style?

“I know what I like when I see it, but I don’t know how to create it”. I’ve heard that way too many times. That’s why you brought in an expert – because you don’t know how to create it yourself. Unfortunately, even the “experts” might not be about to duplicate it since it isn’t their work.

This goes for anyone in the creative industry that is using Pinterest. Loving their pins is an awesome first step. However, don’t book someone just because they can source beautiful inspirations from around the internet. Make sure the events, florals, pictures or paper goodies they create also show off the style that you love. You don’t want them to copy these pins, just create the same essence that made you fall in love with the pin in the first place.

Examine the artist’s actual work and ask to see things in their portfolio that is similar to what you’re seeking. It’s okay to ask for a simple mock up or sketch, let them prove their abilities. Who knows, maybe some of those pins were actually created by them!

Happy Planning (and Pinning)!

west michigan wedding planner

Footer

Instagram